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Consumer Behaviour:Building Marketing Strategy/ by David L Mothersbaugh,Del l Hawkins, Susan Bardi Kleiser and Amit Mookerjee.
Material type:
TextLanguage: English Publication details: Chennai: McGraw Hill Education Private Limited, 2022.Edition: 14th edDescription: xx, 753pISBN: - 9789355321503
- 658.8 MOT/C
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | MES KVM College Library, Valanchery | Reference | 658.8 MOT/C (Browse shelf(Opens below)) | Available | 021911 |
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| 658.404 DAV/P Project Management/ | 658.408 TIN/E Environmental Management Systems/ | 658.5 BOW/S Supply Chain Logistics Management/ | 658.8 MOT/C Consumer Behaviour:Building Marketing Strategy/ | 658.812 HIL/H Hand Book Of Customer Satisfaction | 658.83 ADA/I An Introduction to Market & Social Research/ | 658.834 EBS/S COM-R Store Design and visual Merchandising |
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