Consumer Behaviour:Building Marketing Strategy/
Mothersbaugh, David.
Consumer Behaviour:Building Marketing Strategy/ by David L Mothersbaugh,Del l Hawkins, Susan Bardi Kleiser and Amit Mookerjee. - 14th ed. - Chennai: McGraw Hill Education Private Limited, 2022. - xx, 753p.
9789355321503
Consumer Behaviour,
Marketing,
Business and Industry.
658.8 / MOT/C
Consumer Behaviour:Building Marketing Strategy/ by David L Mothersbaugh,Del l Hawkins, Susan Bardi Kleiser and Amit Mookerjee. - 14th ed. - Chennai: McGraw Hill Education Private Limited, 2022. - xx, 753p.
9789355321503
Consumer Behaviour,
Marketing,
Business and Industry.
658.8 / MOT/C