Consumer Behaviour:Building Marketing Strategy/ (Record no. 16799)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00628nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250320b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789355321503 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MOT/C |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mothersbaugh, David. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour:Building Marketing Strategy/ |
| Statement of responsibility, etc | by David L Mothersbaugh,Del l Hawkins, Susan Bardi Kleiser and Amit Mookerjee. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai: |
| Name of publisher | McGraw Hill Education Private Limited, |
| Year of publication | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 753p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer Behaviour, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business and Industry. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Reference | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 21/12/2024 | 658.8 MOT/C | 021911 | Books |