Marketing as Strategy:Understanding the CEO`s Ajenda for Driving Growth and Innovation (Record no. 7887)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00381nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191004s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-14306-189-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | NIR/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | NIRMALYA KUMAR |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing as Strategy:Understanding the CEO`s Ajenda for Driving Growth and Innovation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Penguin Portfolio , |
| Year of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 270p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 22/09/2008 | Current Books | 395.00 | 658.8 NIR/M | 010395 | Books |