000 00381nam a2200133Ia 4500
008 191004s9999 xx 000 0 und d
020 _a0-14306-189-5
082 _a658.8
_bNIR/M
100 _aNIRMALYA KUMAR
245 0 _aMarketing as Strategy:Understanding the CEO`s Ajenda for Driving Growth and Innovation
260 _bPenguin Portfolio ,
_c2004
300 _a270p
942 _cBK
999 _c7887
_d7887