ASSAEL,Henry <br/><br/>
Consumer Behavior And Marketing Action 

 - 6th Ed. 
 -  CENGAGE Learning India pvt .Ltd., New Delhi,  2008 
 - 718p 
<br/><br/><label>ISBN: </label>81-315-0036-5 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ASS/C