NIRMALYA KUMAR <br/><br/>
Marketing as Strategy:Understanding the CEO`s Ajenda for Driving Growth and Innovation 

 -  Penguin Portfolio ,  2004 
 - 270p 
<br/><br/><label>ISBN: </label>0-14306-189-5 
<br/><br/><label>Dewey Class. No.: </label>658.8  / NIR/M