TY - BOOK AU - NARAGUNDKAR,Rajendra TI - Marketing Research : Text And Cases SN - 0-07-052805-5 U1 - 658.83 PY - 2017/// PB - Tata Mc Graw Hill Publishing Co. Ltd N1 - Computer Based Approach. Profusely Illustrated With Indian Cases. Appendices On SPSS Commands ER -