NARAGUNDKAR,Rajendra <br/><br/>
Marketing Research : Text And Cases 

 - 3nd Ed.  Reprint 
 -  Tata Mc Graw Hill Publishing Co. Ltd ,  2017 
 - 533p 
<br/><br/> Computer Based Approach. Profusely Illustrated With Indian Cases. Appendices On SPSS Commands. 
<br/><br/><label>ISBN: </label>0-07-052805-5 
<br/><br/><label>Dewey Class. No.: </label>658.83  / NAR/M