BAGAVATHI RSN PILLAI <br/><br/>
Marketing 

 - 2nd Ed.  Reprint 
 -  S Chand & Company ( Pvt.) Limited ,  1996 
 - 478p 
<br/><br/><label>ISBN: </label>81-219-0427-7 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RSN/M