BAGAVATHI RSN PILLAI <br/><br/>
Modern Marketing : Principles And Practice 

 - 2nd Ed.  Rev. & Enl. Edition 
 -  S Chand & Company ( Pvt.) Limited ,  2001 
 - 390p 
<br/><br/><label>ISBN: </label>81-219-1697-6 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RSN/M