DAVAR,Rustom S <br/><br/>
Modern Marketing Management 

 - 7th Ed.  Reprint 
 -  Universal Book Stall New Delhi,  1998 
 - 694p 
<br/><br/><label>ISBN: </label>81-85461-31-7 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAV/M