APPANNAIAH,HR REDDI,PN SHERLEKER,SA <br/><br/>
Essentials Of Marketing Management 

 - 4th Ed.  Reprint 
 -  Himalaya Publishing House New Delhi,  1995 
 - 356p 
<br/><br/><label>ISBN: </label>81-7040-255-7 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHE/E