Pillai <br/><br/>
Marketing Management/ 
by RSN Pillai, Bagavathi and S Kala 
 - 3rd ed. 
 - New Delhi:  S. Chand Publishing,  2020. 
 - 548p. 
<br/><br/><label>ISBN: </label>9788121932448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL/M