Smith, PR. <br/><br/>
Marketing Communications/ 
by PR Smith and Ze Zook. 
 - 5th ed. 
 -  Kogan Page Limited,  2011. 
 - xvii, 483p. 
<br/><br/><label>ISBN: </label>9780749461935 
<br/><br/><label>Dewey Class. No.: </label> / SMI/M