TY  - BOOK
AU  - Mothersbaugh, David.
TI  - Consumer Behaviour:Building Marketing Strategy
SN  - 9789355321503
U1  - 658.8 
PY  - 2022///
CY  - Chennai
PB  - McGraw Hill Education Private Limited
KW  - Consumer Behaviour
KW  - Marketing
KW  - Business and Industry
ER  -