BITNER JO Mary GREMLER.D DWANYNE ZEITHAML. .A Valarie <br/><br/>
Services Marketing 

 - 7th Ed. 
 -  Tata Mc Graw Hill Publishing Co. Ltd ,  2018 
 - 582 P 
<br/><br/><label>ISBN: </label>978925316-077-7 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI/S