GATES Roger MCDANIEL Carl <br/><br/>
Marketing Research Essentials 

 - 4th Ed. 
 -  Wiley India Pvt. Ltd. ,  2004 
 - 432 
<br/><br/><label>ISBN: </label>471448451 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCD/M