KOTLER, Philip...[et al] <br/><br/>
Principles Of Marketing : A South Asian Perspective 

 - 13rd Ed. 
 -  Pearson Education Asia Pvt.Ltd ,  2011 
 - 588p 
<br/><br/><label>ISBN: </label>978-81-317-3101 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/P