Marketing Research : An Applied Orientation (Record no. 9884)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00385nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191004s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | DAS, Satyabhushan |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MALHOTRA, Naresh, K |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Research : An Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson Education Asia Pvt.Ltd , |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 948p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 17/12/2010 | Penta Book Distributors | 575.00 | 658.83 MAL/M | 013084 | Books | |||
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 17/12/2010 | Penta Book Distributors | 575.00 | 658.83 MAL/M | 013085 | Books | |||
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 17/12/2010 | Penta Book Distributors | 575.00 | 658.83 MAL/M | 013086 | Books | |||
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 21/08/2013 | Penta Book Distributors | 710.00 | 658.83 MAL/M | 014302 | Reference |