Advertising : Planning, Implementation And Control (Record no. 5959)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00420nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191004s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-7594-081-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SHA/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | DEEPAK KUMAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SHARMA,Sandeep |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising : Planning, Implementation And Control |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed. |
| Remainder of edition statement | Reprint |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Mangal Deep Publications Jaipur, |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 376p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 01/06/2004 | Penta Book Distributors | 655.00 | 659.1 SHA/A | 007994 | Books |