Marketing Research : Text And Cases (Record no. 5854)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00526nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191004s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-07-052805-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | NAR/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | NARAGUNDKAR,Rajendra |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Research : Text And Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3nd Ed. |
| Remainder of edition statement | Reprint |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Tata Mc Graw Hill Publishing Co. Ltd , |
| Year of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 533p |
| 500 ## - GENERAL NOTE | |
| General note | Computer Based Approach. Profusely Illustrated With Indian Cases. Appendices On SPSS Commands. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Book Collection |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 13/10/2003 | Cosmo Books,Calicut | 225.00 | 658.83 NAR/M | 007852 | Books | |||
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 10/01/2020 | Calicut books centre | 695.00 | 658.83 NAR/M | 017912 | Text Book Collection |