A Frame work for Marketing Management (Record no. 4851)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00425nam a2200157Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191004s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-203-0877-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KOTLER,Philip |
| -- | Kotler ,Keven |
| 245 #0 - TITLE STATEMENT | |
| Title | A Frame work for Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th Ed. |
| Remainder of edition statement | Reprint |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson Education India Pvt. Ltd. New Delhi, |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 344p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Book Collection |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 13/06/1996 | Pai & Co. | 275.00 | 658.8 KOT/M | 006379 | Books | |||
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 01/01/2020 | Calicut books centre | 599.00 | 658.8 KOT/A COMM | 017762 | Text Book Collection |