Marketing Management/ (Record no. 16810)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250321b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356062665 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management/ |
| Statement of responsibility, etc | by Philip Kotler and et al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida: |
| Name of publisher | Pearson India Education Services Pvt Ltd, |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii, 596p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | General Management, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management of Distribution. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 21/12/2024 | 658.8 KOT/M | 021895 | Books |