Marketing Management (Record no. 16576)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00346nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231229b |||||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.6 |
| Item number | KOT/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Philip kotler |
| -- | kevin Keller |
| -- | Alexander Chernev |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson |
| Year of publication | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 596 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 29/12/2023 | 658.6 KOT/M | 021700 | Books |