Inetegrated Advertissing promation and Marketing Communication (Record no. 14267)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00363nam a22001337a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201124b ||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | KEN/I |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kennethy ,E Clow Donald,Baack,E |
| 245 ## - TITLE STATEMENT | |
| Title | Inetegrated Advertissing promation and Marketing Communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson Education |
| Year of publication | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 455p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 24/11/2020 | 839.00 | 659.1 KEN/I RTM | 018937 | Books |