Advertising Management (Record no. 13279)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00398nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191227b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788177588507 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BAT/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Batra Rajeev |
| -- | Myers.G John |
| -- | Aaker, A David |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | chennai |
| Name of publisher | Pearson publication |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 768 p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 27/12/2019 | COSMO BOOKS | 699.00 | 659.1 BAT/A | 017662 | Text Book Collection |