Marketing Research Essentials (Record no. 13232)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00377nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191004s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 471448451 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MCD/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | GATES Roger |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MCDANIEL Carl |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Research Essentials |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Wiley India Pvt. Ltd. , |
| Year of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 432 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Not damaged | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 24/07/2019 | Calicut U.sity Central Co-Op Store | 950.00 | 658.83 MCD/M | 017604 | Books |