Principles Of Marketing : A South Asian Perspective (Record no. 10104)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00398nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191004s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-317-3101 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/P |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KOTLER, Philip...[et al] |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles Of Marketing : A South Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13rd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson Education Asia Pvt.Ltd , |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 588p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Commerce | MES KVM College Library, Valanchery | MES KVM College Library, Valanchery | 24/06/2011 | Cosmo Books,Calicut | 575.00 | 658.8 KOT/P | 013389 | Text Book Collection |